November 2025
MPS and BMPS lacked design consistency and accessibility. The task was to unify the brand and improve usability. I streamlined the visual identity, aligned design with DMA branding, simplified website navigation, and improved readability and compliance messaging. As a result, I delivered a coherent, user-friendly suite of services that strengthened brand recognition and improved customer engagement.
Introduction
MPS had strong public recognition but an outdated identity and fragmented digital presence. The service was visually disconnected from the DMA and lacked the tools to communicate directly with users. I stepped up to lead the redesign, rethinking both the brand and the digital infrastructure to restore clarity, strengthen compliance communication and modernise public perception.
The Transformation
The process began with identifying major weaknesses in accessibility, user experience and content management. There was no feedback loop for consumers and very limited control over website updates. I introduced a chatbot to simplify user queries, which revealed that our IT access was too restricted. This led to a full renegotiation of provider terms and a broader proposal to overhaul both the front and back ends of the service.
Alongside this, I built a PR tracking and reporting system, ensuring the team and board were regularly informed of external perception and emerging issues. Once operations were stable, I began the full redesign of MPS, expanding the work to include Baby MPS for a unified ecosystem under Preference Services.
Projects details
| 2025 |
| Web design, Branding and Marketing |
| Non-profit product |
| Figma, InDesign, Illustrator and Photoshop |
| Rodrigo Gonzalez |
Rodrigo Gonzalez
Designer
Available